49 Books You Need to Read

By: Allen Gannett, CEO at TrackMaven
Synopsis:  Essential books for marketers/entrepreneurs/creators
Link to article:  HERE

Books
General Startups
The Hard Thing About Hard Things by Ben Horowitz
Venture Deals by Brad Feld
From Good to Great by Jim Collins
Start with Why by Simon Sinek
Zero to One by Peter Thiel and Blake Masters
Behind the Cloud by Marc Benioff

Business Memoirs/Biographies
Delivering Happiness by Tony Hsiesh
Creativity, Inc. by Ed Catmull and Amy Wallace
Elon Musk by Ashlee Vance
Hatching Twitter by Nick Bilton
The Everything Store by Brad Stone
Shoe Dog by Phil Knight
Disney War by James Stewart
Hit & Run by Nancy Griddin and Kim Masters
Tape Sucks by Frank Slootman
Steve Jobs by Walter Isaacson

HR/Hiring/People
The Good Jobs Strategy by Zeynep Ton
How Google Works by Eric Schmidt and Jonathan Rosenberg
Who: The A Method for Hiring by Geoff Smart and Randy Street
Crucial Conversations by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
Work Rules by Laszlo Bock
The Five Dysfunctions of a Team by Patrick Lencioni
Radical Candor by Kim Scott
The Effective Executive by Peter Drucker

Marketing
Confessions of an Advertising Man by David Ogilvy
Influence by Robert Cialdini
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein and Steve Martin
Contagious by Jonah Berger
Brainfluence by Roger Dooley
Trust Me, I’m Lying by Ryan Holiday

Selling
The Challenger Sale by Matthew Dixson and Brent Adamson
Secrets of Question Based Selling by Thomas Freese
The Sales Acceleration Formula by Mark Roberge

Public Speaking
How to Develop Self-Confidence and Influence People by Dale Carnegie
Thank you for Arguing By Jay Heinrichs
The Charisma Myth by Olivia Fox Cabane

Writing
Elements of Style by William Strunk Jr. and E. B. White
Everybody Writes by Ann Handley
The Bestseller Code by Jodie Archer and Matthew Jockers

Life
Hackers and Painters by Paul Graham
The Subtle Art of Not Giving a F*ck by Mark Manson
SmartCuts by Shane Snow
The Five Love Languages by Gary Chapman
Hillbilly Elegy by J.D. Vance
Between the World and Me - Ta-Nehisi Coates
Lean In by Sheryl Sandberg
The Hungry Brain by Stephan Guyenet
Essentialism by Greg McKeown
I Was Blind but Now I See by James Altucher

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